UX design X digital and social media communication group 2

UI/UX design X Digital and social media communication Final compilation Group 2  Aaron lee, Dayyan Ahmed, Chia min, Zee yee, Naomi, Fanny, Yang Instructions Task 1 - Empathy research and persona building During the first two weeks of our modules we were breifed on the task to collect as much research as possible. The research and data collection was related to a photo editing app PIXLR. We collected primary and secondary data about what kind of features are incorporated by other top end photo editing apps in reference to their target audience. We then came up with our own insights and personas to be used in the later stages of the project. Task 2 - Acquisition, retention , revenue competitor analysis , and journey maps. The second part of the project involved research on other top end photo editing apps which are considered as competitors to PIXLR. We researched in depth on what acquisitions these competitors use hoe they retain their customers and their schemes of making reve...